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  1. A/B Targeting: Beyond A/B Testing

    Since the first days of the World Wide Web, companies have been adopting it​ as a sales and user recruitment platform. As the space has been getting more competitive, companies have progressively found both more difficult and more expensive to bring visitors to their sites. As a result, companies have been increasingly using conversion optimization techniques as a way of leveraging their visitor acquisition efforts and investment, in an effort to obtain a larger amount of sales and users from an equivalent initial set of visitors.

    A/B Testing has been a very commonly employed optimization technique for many years. While using A/B Testing is certainly better than doing no conversion optimization at all, it is non optimal in significant ways. Recently, continuous advances in computing power and Machine Learning have finally allowed the development of a superior approach: A/B Targeting.

    This document exposes A/B Targeting advantages ...

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